Novotel
Advertising and Print media
7 Deadly Sins
Novotel Pune is going to serve 7 deadly alcoholic drinks with 50% off or a buy one get one free offer.
Need: The client requires social media posts to promote the 7 deadly alcoholic drinks which are being served.
Our Input: The Number 7 would be given more importance in the entire artwork, The bar code will be in the shape of an alcohol bottle to make it dynamic.
Problem: A majority of the young crowd does not visit Novotel considering it to be expensive, With such an offer of buy one get one and a 50% off, Customers would be attracted to visit.
Design Solution: As it is a fusion of food festivals, Creating an artwork with The artwork would be sinful and the colours of alcohol would be used. A creative artwork would be made with the key elements being the alcoholic glass and the number seven.
Novotel would host “Puneri Sandwich and Pizza”
Food festival at the fusion from 09th to the 17th March 2018. Awareness is to be created regarding the food festival by making nice creatives.
Need: The client requires an advertisement for social media, an emailer and a flyer to promote the “Puneri Sandwich and Pizza” Food festival.
Our Input: Having clean artwork with a balanced white space would create a good fusion of ethnic food and a fresh layout style.
Problem: Without losing the essence of the Novotel brand, a message is to be passed about the food festival. A lot of information along with the logo and image had to be organized and designed.
Design Solution: As it is a fusion of food festivals, Create an artwork with a fusion of colours, typeface, style, and layout to attract customers. The imagery and layout have to be clean, clear and tempting enough to gain customers.
On account of Women’s day, A wishing Post is sent out
Need: Wondrous Women is the post name for Women's day to celebrate womanhood
Our Input: Along with this wish post, Novotel is organizing a surprise lunch for women.
Problem: On the pages on Facebook and Instagram, Novotel's wish post for Women’s Day has to stand out.
Design Solution: The joy of being a woman is to be expressed in the post, celebration of being a woman and towards womanhood is to be expressed.
Novotel would host “Puneri Sandwich and Pizza”
Food festival at the fusion from 09th to the 17th March 2018. Awareness is to be created regarding the food festival by making nice creatives.
Need: The client requires that the message should be direct.
Design Solution: By using the brand colours, a clean artwork will be created to deliver the message of the service tax which can be waived. Realistic images would be used.
